Beginner’s Guide to Content Promotion Tactics in 2020 & Beyond
In Marketing, communication with your target audience is an essential part. If you can’t send the right message to the right people at the right time, your marketing campaign will fail miserably.
This also applies to digital marketing. In fact, the content, in any form is regarded as the “King” online marketing.
After crafting an awesome content that your audience will love, your next step is to find ways or use different channels to reach the target audience and convey the message.
Below are some of the popular ways to promote or distribute your content.
The content promotion tactics are also a part of off-page search engine optimization. You can start doing this after the on-page SEO is complete.
Email Newsletter ( If you have subscribers )
If you have large email subscribers, send them an email informing the publication of the new content with a little teaser and a call to action button and share button.
After a few days send a reminder to those who didn’t open the email.
Here are some interesting facts about email marketing in 2020 according to a study.
293.6 billion emails were sent and received each day.
Average expected ROI is $42 for every $1 you spend on email marketing. 81% of small businesses rely on email as their primary customer acquisition channel, and 80% for retention.
The average open rate for a welcome email is 82%. So, email marketing is not dead.
Social Media Groups
Groups in social networking sites are a great way to find people of similar interest.
Read the group rules and share your content link there.
Facebook, LinkedIn groups with niche audiences, Pinterest boards etc. share posts there, repost the content there.
Post excerpts on Reddit, Imgur, Flickr etc ( if you have Image ).
Content Promotion networks
Use content promotion networks like viralcontentbee and Quuu etc.
Viralcontentbee lets you put your engaging content in front of the eager audiences. Once you connect and authenticate all of your social media profiles, you get the opportunity to share others content and earn credit to be spent later for sharing your own content.
On the other hand, Quuu is a content curating tool that helps to get more readers online. The best thing about it is, each and every content is manually reviewed.
Create Snippets of excerpts from the content
Create small excerpts from paragraphs of your content and generate twitter cards. It makes your reader easy to share the tweets if they find something interesting and worth sharing.
If you are using WordPress this twitter plugin can help you.
Question Answer Sites
Question and answers sites can generate a lot of high-quality traffic to your content. But you need to keep providing value to these platforms, don’t use them as merely for link sharing.
Use sites like Quora, Yahoo Answers, Forums ( related ) & Others – Use for the brand mention, traffic gain.
Reaching Out on Social Media
Search on buzzsumo, twitter or other platforms who shared similar content to you, then reach out to them for sharing your content.
Check backlink of similar contents, reach out to them and ask them to share your content.
Mention influencers, industry experts while posting/ tweeting on social media, ask an opinion or let them know that you have referenced them on the content or provided a link to their content. ( Mention them on twitter or Email them )
If you want a quick result and won’t mind spending money to promote your content, use these advertisement platforms –
Facebook, Reddit, StumbleUpon, Twitter, Outbrain, Taboola etc native ads platforms are great to promote new content.
Content syndication is republishing full or excerpts of your content on LinkedIn or Medium or any other. Use this method when your traffic to the content dies slowly.
Use a canonical tag while doing this so that it doesn’t affect your SEO campaign.
Link to the new post from the most visited pages of your website. Put it on the thank you page – when someone completes a form redirect them to the thank you page.
Post most relevant articles on that page, it may get traffic.
Include other interviews, quote, roundups etc and email them, tweet them to share.
Guest posting is writing an article on someone else’s website or blog.
The purpose should be to get more eyeballs, brand mention, even some links to get traffic.
Flipboard is a content curation platform. https://flipboard.com/ makes your content a nice looking magazine and share with the audience there.
Direct Message on LinkedIn
Find digital marketing influencers on LinkedIn who have lots of followers. Direct message them with a request to read, share, tweet etc.
Content Promotion Platforms
Here are the few content promotion platforms that you can utilize. Most of them are free of cost and a few are paid.
LinkedIn: https://www.linkedin.com/feed/ ( republish )
BoredPanda: https://www.boredpanda.com/ ( Republish )
Y Combinator: https://news.ycombinator.com/ ( technology, business, marketing, links )
LovethisPic: https://www.lovethispic.com/ ( share pics )
GrowthHackers: https://growthhackers.com/posts ( marketing/seo etc Republish )
Mix: https://mix.com/ ( republish )
BlogEngage: http://www.blogengage.com/ (Content syndication)
BizSugar: https://share.bizsugar.com/ (Republish)
http://www.zemanta.com/ ( paid syndication )
http://play.empire.kred/ ( influencer )
https://www.quuupromote.co/ ( influencer )
Reformat & Republish Content
If you have lots of textual content, you can generate more traffic by repurposing them. Convert the content into PDF, slides, infographics, videos, audio, podcast etc and share them in different websites.
There are various popular platforms which get lots of monthly visitors.
Different content formats have different publishing websites. Some of them are listed below.
Sites to use
https://growth.org/new ( digital marketing )
Infographics Submission Sites
Infographics are visual representations of interesting facts, stats or information. It was popular once, but still not dead.
You can use infographics and submit to various sites for link building and reaching new audiences.
Below are some of the infographics submission sites.
PDF Submission Sites
You can create PDFs from your existing blog content and submit them to different websites.
https://www.slideshare.net/ ( slides )
Listening to audio or podcasting is getting popular nowadays. You can create an audio file of your content or record a podcast and host it in podcast sites listed below.
Videos are a popular content format. People love watching interesting videos. You can recreate a video using the existing textual content. Distribute them in different websites to reach new audiences.
SEO | Blogger | Affiliate Marketer
Manoj is a Digital Marketing and new technology enthusiast. He has worked as a digital marketer in different organizations and likes to share his experience through his writings. Besides this, he also loves to read books on self-development, leadership, entrepreneurship.