Padia Enterprise SEO Case Study: SEO for Bearing Distributor Company in India

Service Provided: SEO

About The Client

Padia enterprise is a branded bearing importer and distributor in India based in Kolkata. They have been successfully running their distributorship since 1982.

They are authorized importer and distributor of IKO bearings & LS bearing ( china ) in India. They are also channel partner of other brands like SKF, Tsubaki, NTN, HIWIN, FAG, Koyo & more.

Project Start:

The client found my services on google back in July, 2020. They started working with me in August, 2020. Although SEO is a continuous process to get positive observable results, they were doing it irregularly as the contract was monthly retainer basis.

The last time when I worked on their project was July, 2022.

So, I didn’t get much time and opportunities to work smoothly. Yet, I was able to get some good results in terms of organic traffic for both their website ( https://padiaent.com/ ) & Google Business Profile.

Tasks Involved:

Website Audit & fixing technical errors to eliminate crawling & indexing issues.
Improving some UI issues and page loading issues.
Integrating Google search console & Google analytics, Google tag manager for measuring / tracking SEO campaign performance.
Doing in depth study about their main products for competitor research, keyword research, demographics of their target audiences etc.
Rewriting the prime focused product / category pages with SEO optimized content.
SEO optimized blog articles on their own website as well as industry guest blogs.
Schema & other on page SEO practices
NAPW citation audit & fixing wrong ones
New citation building on reputed directories
Auditing their GBP profiles and updating with relevant & vital information
Tier 1 & Tier 2 link building
Tracking SEO performance on GSC, google analytics and fine tuning the SEO campaign using data insights.

Present Situation:

In the last 30 days ( Oct 30 – Nov 28, 2022 ) the website has received 473 organic visits ( non branded keywords ) which is 14.34% increase from the previous month.

Ranking for almost all the main products / categories they were interested in.
Google business profile had 161 interactions, almost 1500 times google business profile was shown on different devices, 419 searches led to the discovery of their profile as well.