Padia Enterprise SEO Case Study: SEO for Bearing Distributor Company in India
Name of The Business: Padia Enterprise
Business: Ball bearings importer & distributors (B2B)
Service Provided: SEO
Project Start: June, 2020
Padia Enterprise, based in Kolkata, is an authorized importer and distributor of IKO and LS bearings in India since 1982. They also distribute other major bearing brands including SKF, Tsubaki, NTN, HIWIN, FAG, Koyo and more as channel partners. With over 3 decades of experience, they are a leading bearing supplier in the Indian market.
Latest Result (28th Nov, 2022):
This is the last 28 days’ report
Total Organic Traffic: 473
Google Business Profile Interaction: 161
GBP Impression: 1500
GBP Searches: 419
Total Organic Conversion: 12
Average Engagement Time: 2 Minutes
Total Keywords Ranking in Top 10 SERP: 62
My Strategies:
- Website Audit & fixing technical errors to eliminate crawling & indexing issues.
- Improving some UI issues and page loading issues.
- Integrating Google search console & Google analytics, Google tag manager for measuring / tracking SEO campaign performance.
- Doing in depth study about their main products for competitor research, keyword research, demographics of their target audiences etc.
- Rewriting the prime focused product / category pages with SEO optimized content.
- SEO optimized blog articles on their own website as well as industry guest blogs.
- Schema & other on page SEO practices
- NAPW citation audit & fixing wrong ones
- New citation building on reputed directories
- Auditing their GBP profiles and updating with relevant & vital information
- Tier 1 & Tier 2 link building
- Tracking SEO performance on GSC and Google Analytics and fine-tuning the SEO campaign using data insights.
Some Ranking Keywords:
