On Page SEO Ranking Factors
In the previous article, I have described how to manually audit a website and find errors to fix them.
Now, come to the next important task in SEO.
That is on page seo.
What do we mean by On-page SEO?
The word “On page” clearly suggest that the SEO task done on the website or web pages to make it search engine friendly is called On page SEO.
I am going to briefly describe the checklists of On page seo.
1. Short seo friendly url
The url of a web page should be short. 3-5 words including main keyword.
Like this one: http://www.example.com/blog/onpage-seo-checklist
The words within the url should be separated by delimiter “-” hyphen, not any other such as underscore, “_”.
2. Title tag
One of the most important on page seo factors.
Title of a webpage appears on the serp, so it should be optimised for both search engine and user.
Keyword should be placed near the beginning of title tag.
Using modifiers in title tags lets us increase the probability of ranking for long tail keywords.
Such as “best”, new, pdf, 2018, numbers etc.
4. H1 tag
H1 tag is the top level head line tag in html markup language.
Using this h1 tag as blog post title and including keyword increase the relevancy of content.
5. Content rich in image, video
Beside plain text, use image, video, slides to increase the user engagement, it reduces, bounce rate, increase dwell time, gets more page views etc which are good signals for SEO in these days of Rankbrain.
6. Long content
The longer the content the more chance to get high rank in serp. A blog post should be of minimum 1500+. It also bring more opportunity to use keywords, LSI words sprinkled all over the content.
It brings traffic from long tail keyword.
7. Placement of keywords
Keyword should be placed on the first 100 words to make search engine understand about the relevancy.
Keyword density should not be more than 1-3% in a content.
Beside keyword, use lsi words wherever possible. It improves the relevancy of the web page.
You can use various lsi tools or simply use the google related search to find lsi words.
Outbound links are links that directs a user from your page to any external webpage. These help google understand about the relevancy of topic of web page.
Use 2-4 per outbound links per 1000 words article.
Internal links are links from one page or post to other page or post within the same domain.
Reason for doing internal linking is to flow the link equity or link juice to other deep pages of your site, index more pages, improve user experience, direct a user to any web page you want.
10. Fast loading
Google hates slow loading websites as user hates this. A user would not come back to your site if it loads more than 4 seconds.
Use gtmetrix to find speed. Use cdn, gzip, shift to better hosting to improve site loading speed.
11. Social sharing
Social shares are the indirect signal for SEO ranking.
It brings more eyeballs to your content and increases the chance to get a link to your site.
12. Canonical Issues
The canonical issue arises when same web page loaded for multiple URLs.
Like, http://abc.com, http://abc.com/index.html, http://www.abc.com and http://www.abc.com/idex.html loads the same home page.
With this error, you can face duplicate content issues, because, the same content is there in all these URLs within the same domain.
It has 2 ways to fix.
1, 301 redirect all the URLs to the preferred URL.
2, Using canonical tag in all these pages to tell Google that it is the master copy of a certain page.
<link rel=”canonical” href=”http://www.abc.com”>
That’s all for today.
Hope you enjoyed this post.