HASC Appliance Google Ads Case Study
Name of The Business: Home Appliance Service Center
Business: Home Appliance Repair
Service Provided: Web design & Google Ads
Project Start: Dec, 2022
Our customer operates a home appliance repair service located in Kolkata, providing repair solutions for various household appliances including ACs, refrigerators, washing machines, microwave ovens, and water heaters. They aimed to enhance their online presence and boost lead generation through their website.
Latest Result (5th Jan, 2024):
This is the last 14 days to the previous 14 days comparison.
Total Clicks: 402 (-19 more than previous)
Conversion Rate: 58.91% (+5.41 more than previous)
Cost per conversion: Rs. 70.16 (Rs. 20.44 less than previous)
Total Conversion: 225 (+13 more than previous)
CTR (Click Through Rate): 12.69% (-3.79% less than previous)
Impressions: 3.17K (+613 more than previous)
Initial Challenges:
Initially, the owner/founder collaborated with third-party platforms such as Urban Company and Home Triangle for business opportunities. However, organizational shifts within those app-based services led to their disassociation.
Previously, the company they were working with was unable to deliver satisfactory results. Therefore, they decided to try our Google Ads optimization services.
- Getting very less calls
- Calls from irrelevant locations, i.e. out of their service area
- Call from customers with different intent
- Fake clicks from competitors
- Cost per conversion was very high
My Strategies:
To achieve the campaign objectives, we implemented the following strategy:
- Fixed landing page speed issues
- Reformatted contact form on the website
- Created appliance-specific landing pages
- Created dedicated brand landing pages
- Implemented conversion tracking for all relevant engagements.
- Separate ad groups for appliances & brands
- Verified Google Ads account for better performance
- Single variable A/B split testing for Ad copy, landing page & keyword match types.
