Home Repair Service Center Google Ads & Website Design Case Study

Name of The Business: Home Repair Service Center

Business: Doorstep Home Appliance Repair

Service Provided: Web design & Google Ads

Project Start: Aug, 2023

The client is a north Kolkata-based doorstep appliance repair service provider having service areas all over Kolkata and surrounding areas like Salt Lake, New Town, Barasat, Barrackpore, Howrah etc. They offer repair & installation services for ACs, fridges, microwave ovens & geysers.

hrsc google ads screenshot
hrsc google ads screenshot

Initial Challenges:

Brand new website and Google ads account.

My Strategies:

  • Got Google ads verified with the required documents
  • Designed the whole website focusing on overall user experience to increase the conversion rate
  • Added conversion tracking code using Google tag manager
  • Used form submission, phone number click and WhatsApp as a conversion source
  • Unique ad copy & required assets that get higher CTR
  • Single variable A/B split test
  • Regular fake click-checking
  • Bid adjustment at campaign, ad group, device and location level

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