Home Repair Service Center Google Ads & Website Design Case Study
Name of The Business: Home Repair Service Center
Business: Doorstep Home Appliance Repair
Service Provided: Web design & Google Ads
Project Start: Aug, 2023
The client is a north Kolkata-based doorstep appliance repair service provider having service areas all over Kolkata and surrounding areas like Salt Lake, New Town, Barasat, Barrackpore, Howrah etc. They offer repair & installation services for ACs, fridges, microwave ovens & geysers.
Latest Result (6th Jan, 2024):
This is the last 14 days to the previous 14 days comparison.
Total Clicks: 353 (+106 more than previous)
Conversion Rate: 58.91% (+5.41 more than previous)
Cost per conversion: Rs. 63.85 (Rs. 33.90 less than previous)
Total Conversion: 149 (+41 more than previous)
CTR (Click Through Rate): 16.43% (-0.91% less than previous)
Impressions: 2.15K (+724 more than previous)
Avg. CPC: Rs.26.95 (-15.79 less than previous)
Initial Challenges:
Brand new website and Google ads account.
My Strategies:
- Got Google ads verified with the required documents
- Designed the whole website focusing on overall user experience to increase the conversion rate
- Added conversion tracking code using Google tag manager
- Used form submission, phone number click and WhatsApp as a conversion source
- Unique ad copy & required assets that get higher CTR
- Single variable A/B split test
- Regular fake click-checking
- Bid adjustment at campaign, ad group, device and location level
