The demand for sex toys or adult entertainment products in India is growing at an exponential rate. Many large, medium and small entrepreneurs are now entering in this huge market. As a result, the competition is growing by leaps and bounds.
Name of The Business: Kamasutra Toys
Business: Adult Toys & Entertainment
Service Provided: Web design, SEO
Project Start: June, 2021
Kama Sutra Toys is an India-based online sex toy store that started selling online in 2018. However, they soon realized the importance of SEO, as simply launching an online store does not automatically generate sales. Effective digital marketing across various channels is crucial to promote the store and drive revenue.
Latest Result (Sep, 2020):
This is the last 28 days’ report
Total Organic Traffic: 3.4K
Total Traffic Cost: $122
Total Organic Conversion: 108
Average Engagement Time: 1 Minute
Total Keywords Ranking in Top 10 SERP: 256
My Strategies:
- Site audit for technical, on-page and off-page issues
- Fixing technical and on-page issues
- Removing or disavowing spammy backlinks
- Improving internal linking and site structure
- In-depth keyword research for subcategories and product pages
- Creating SEO-optimized content
- Competitor analysis for backlinks and keywords
- Content for each buyer’s journey stage
- Visual content promotion on relevant channels
- Regular keyword tracking and site audits
- Measure SEO with Analytics, Search Console, and heatmaps
- Improve conversion rate
